Tourism: The Business of Travel (4th Edition)
- Publish Date: 2009-02-21
- Binding: Paperback
- Author: Roy A. Cook D.B.A.;Laura J. Yale Ph.D. Emerita;Joseph J. Marqua
Attention: Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
Â Written in a conversational style, this book views the industry from a business perspectiveâexamining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.
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