Global Marketing Management (8th Edition)

Prentice Hall

  • $140.65
  • Save $25
  • Publish Date: 2013-04-25
  • Binding: Hardcover
  • Author: Warren J. Keegan

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The leading MBA text in international marketing–with comprehensive cases.

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

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