The Marketing Plan Handbook (4th Edition)
- Publish Date: 2010-02-21
- Binding: Paperback
- Author: Marian Burk Wood
A step-by-step guide to creating a customized marketing plan.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.
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