The Marketing Plan Handbook (4th Edition)

Pearson

  • $967.59
  • Save $-890.99
  • Publish Date: 2010-02-21
  • Binding: Paperback
  • Author: Marian Burk Wood

Attention: For textbook, access codes and supplements are not guaranteed with used items.


A step-by-step guide to creating a customized marketing plan.

The Marketing Plan Handbook
is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.


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