Strategic Management in Action (5th Edition)

Strategic Management in Action (5th Edition)

Brand: Prentice Hall

  • $41.70
  • Save $7.88
  • Publish Date: 2009-07-12
  • Binding: Paperback
  • Author: Mary A. Coulter

Attention: For textbook, access codes and supplements are not guaranteed with used items.

The strategic management text that effectively integrates strategy theory and strategy practice.

Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits

For business professionals involved in strategic planning.

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