Strategic Management in Action (5th Edition)
- Publish Date: 2009-07-12
- Binding: Paperback
- Author: Mary A. Coulter
The strategic management text that effectively integrates strategy theory and strategy practice.
Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits
For business professionals involved in strategic planning.
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