Consumer Behavior (8th Edition)

Prentice Hall

  • $27.00
  • Save $327
  • Publish Date: 2008-03-07
  • Binding: Hardcover
  • Author: Michael R. Solomon

Attention: For textbook, access codes and supplements are not guaranteed with used items.

For undergraduate and MBA courses in consumer behavior.


Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

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