Marketing Management (13th Edition)
- Publish Date: 2008-02-25
- Binding: Hardcover
- Author: Phil Kotler;Kevin Keller
Attention: Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.
For marketing professionals who place special emphasis to creativity and imagination in marketing management.
We Also Recommend
Bundle: Accounting, Loose-Leaf Version, 26th
The Sovereign Individual: How to Survive and Thrive During the Collapse of the Welfare State
Business Statistics Student Value Edition Plus NEW MyStatLab with Pearson eText -- Access Card Package (2nd Edition)