Preparing Effective Business Plans: An Entrepreneurial Approach (2nd Edition) (Pearson Entrepreneurship)
- Publish Date: 2014-03-15
- Binding: Paperback
- Author: Bruce R. Barringer
For undergraduate and graduate courses in entrepreneurship
This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.
Teaching and Learning Experience
This text will provide a better teaching and learning experienceâfor you and your students. Hereâs how:
- Focus on the âFront Endâ of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process.
- Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book.
- Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.
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