Principles of Marketing, Student Value Edition (15th Edition)
- Publish Date: 2013-01-20
- Binding: Loose Leaf
- Author: Philip T. Kotler;Gary Armstrong
Readers interested in an overview of marketing strategies and techniques.
Learn how to create value and gain loyal customers.
Principles of Marketing helps current and aspiring marketers master todayâs key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.
The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, itâs packed with new stories and examples illustrating how companies employ technology to gain competitive advantageâfrom traditional marketing all-stars such as P&G and McDonaldâs to new-age digital competitors such as Apple and Google.
We Also Recommend
Bundle: Accounting, Loose-Leaf Version, 26th + CengageNOWv2, 2 term Printed Access Card
Business Statistics Student Value Edition Plus NEW MyStatLab with Pearson eText -- Access Card Package (2nd Edition)
Developmentally Appropriate Practice in Early Childhood Programs Serving Children from Birth Through Age 8
Economics Plus NEW MyEconLab with Pearson eText -- Access Card Package (Acemoglu, Laibson & List, The Economics Series)