Marketing Research (7th Edition)
- Publish Date: 2013-01-07
- Binding: Hardcover
- Author: Alvin C. Burns;Ronald F. Bush
Attention: Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
Marketing Research gives readers a ânuts and boltsâ understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
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