Framework for Marketing Management (5th Edition)

Pearson

  • $360.98
  • Save $-303.94
  • Publish Date: 2011-03-03
  • Binding: Paperback
  • Author: Philip Kotler;Kevin Lane Keller

Attention: For textbook, access codes and supplements are not guaranteed with used items.


Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.


We Also Recommend


Customer Reviews