Selling Today (12th Edition)

Prentice Hall

  • $145.04
  • Save $118
  • Publish Date: 2011-03-05
  • Binding: Hardcover
  • Author: Gerald L. Manning;Michael Ahearne;Barry L. Reece

Attention: For textbook, access codes and supplements are not guaranteed with used items.

Extensive, real-world applications, carefully integrated with current personal selling concepts.


Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.


As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.

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