Entrepreneurship (Irwin Management)
- Publish Date: 2012-09-27
- Binding: Hardcover
- Author: Robert Hisrich;Michael Peters;Dean Shepherd
The 9th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of âhow toâ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.
The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of todayâs entrepreneurial challenges. From Bob Hisrichâs expertise in global entrepreneurship to Mike Peterâs background as a both a real-life entrepreneur and academic to Dean Shepherdâs current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
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