Marketing Management


  • $27.13
  • Save $6.41
  • Publish Date: 2009-01-09
  • Binding: Hardcover
  • Author: Greg Marshall;Mark Johnston

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This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.

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