Marketing Management

McGraw-Hill/Irwin

  • $19.49
  • Save $14
  • Publish Date: 2009-01-09
  • Binding: Hardcover
  • Author: Greg Marshall;Mark Johnston


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This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.


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