Brand Warfare: 10 Rules for Building the Killer Brand (Marketing/Sales/Advertising & Promotion)

McGraw-Hill

  • $23.22
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  • Publish Date: 2002-09-13
  • Binding: Paperback
  • Author: David D'Alessandro

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The BusinessWeek, Wall Street Journal, and New York Times business bestseller

With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd.­­Harvard Business Review

D'Alessandro's book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders.­­Michael E. Porter, Harvard Business School

Practical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes.­­Publishers Weekly


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